The Carrot and the Stick

The program follows a process developed through best-of-practice academic research, consulting practice and business strategy - as detailed in Complete Smarter, Not harder: A Process for Developing the Right Priorities Through Strategic Thinking (Wiley, 2014) and in The Carrot and the Stick: Leveraging Strategic Control for Growth (University of Toronto Press, 2020). In this program, we apply rigorous, state-of-the-art processes to understanding how you can uniquely deliver offerings that meet the deep seated needs of your most desirable customers.

The process has been generated through over 25 years of consulting work, and it has been successfully employed with companies throughout the world such as Boeing, John Deere, BASF, Owens Corning, UL, Morgan Stanley and numerous others. This course walks you through this process and teaches you how to apply it to your business and industry.